Marketing is part science and part poetry. When an author puts pen to paper, the goal is to create a tone that invites a reader to join the story. The same holds true for marketing. Linguistic rules apply to the creation of a marketing message. To reach your audience in an inspiring manner, the marketing copywriter needs to follow a few well-established linguistic rules. [click to continue…]
In May of 2015, the Federal Trade Commission released new guidelines that directly affect most affiliate marketers. The last time the FTC published guidelines related to affiliate marketing was in March of 2013 when the FTC released its updated “.com Disclosures”.
In May 2015, the FTC updated its “Endorsement Guides,” covering issues such as disclosures in close proximity to affiliate links, buying “Likes” and incentivizing Tweets, and required disclosures in consumer reviews.
Disclosure of Potential Commissions Near Affiliate Links
Many affiliate marketers create content around to products that would appear on blogs or consumer reviews sites, with affiliate links to retailers embedded into the content. The new version of the FTC’s Endorsement Guides clarifies that affiliate marketers must disclose their relationship with the retailer in a “clear and conspicuous” manner, so that consumers can decide how much weight to give the product review or endorsement. [click to continue…]
The 10th annual Affiliate Summit Pinnacle Awards, which recognize exemplary affiliate marketers, were held at Affiliate Summit West 2016, which took place January 10-12, 2016 at Paris Las Vegas.
The Affiliate Summit Pinnacle Awards are affiliate marketing’s most prestigious, competitive honor for the leaders in the space.
Award winners are recognized because they are innovators with vision and influence.
Congratulations to the winners…
- Affiliate of the Year: Rae Hoffman (runners-up: Brad’s Deals, RetailMeNot)
- Affiliate Manager of the Year: Adam Riemer (runners-up: Greg Hoffman, Karen Garcia)
- Exceptional Merchant of the Year: Fanatics (runners-up: Amazon, WP Engine)
- Affiliate Marketing Advocate: Greg Hoffman (runners-up: Brian Littleton, Tricia Meyer)
- OPM/Agency of the Year: AffiliateManager.com (runners-up: Acceleration Partners, Schaaf PartnerCentric)
- Tool/Service of the Year: UpSellIt.com (runners-up: BrandVerity, FMTC)
Thank you to everybody who submitted nominations and congratulations to the finalists, too!
See a list of the Affiliate Summit Pinnacle Award winners by year.
Video: Affiliate Summit West 2016 Pinnacle Awards