HitPath, a technology company that provides tracking and reporting functionality for attribution, channel marketing and affiliate marketing, recently announced the dates for their annual HitPath Masters Conference.
The 2015 HitPath Masters Conference ("HMC") is taking place at the Royal Sonesta on October 7-9, 2015.
This 3-day conference is limited to 70 exclusive seats and brings together thought leaders who have exhibited exemplary mastership of their craft. [click to continue…]
Mobile marketing is unarguably growing. According to a Salesforce Marketing Cloud study, 46 percent of marketers worldwide used some sort of mobile marketing tactic last year — that’s up from 23 percent in 2013.
Seventy percent of the marketers involved said that mobile marketing was critical to success.
Loyalty programs are the most popular type of mobile campaigns and they rank No. 1 in mobile marketing effectiveness according to eMarketer. Loyalty apps have also emerged during the mobile marketing trend.
Big brands like Starbucks and 7-Eleven have created apps that track customers’ activity and offer rewards. 451 Research found that 37 percent of mobile users had a loyalty app on their phone.
Here are three creative ways to gain customer loyalty using mobile marketing: [click to continue…]
We are expecting around 5,000 affiliate marketers at Affiliate Summit East 2015, taking place August 2-4, 2015 at the New York Marriott Marquis, and a whole bunch of those people will be going for free.
There are 7 ways to get a free pass to Affiliate Summit East 2015, and since you’re surely a loyal reader of the Affiliate Summit blog, you already know about them.
But I’ll list them all here anyway. [click to continue…]