Yes, that’s right, I’m marketing the “UnMarketing: Stop Marketing. Start Engaging.” book by Scott Stratten and here are 5 reasons why:
1) The book is filled with straightforward, common-sense approaches on customer engagement. (Two thumbs up for preaching the use of sound judgment in marketing practices).
2) The book is written for people like me who appreciate 100-calorie-sized-portions of great information peppered with self-deprecating humor. (Kudos to authors who know how to write educational, yet funny books for easily-distracted).
3) The book is filled with examples of successes and failures and rebounds from the failures. (Applause for adding the flops so that marketers can learn from other companies mistakes).
Author Scott Stratten interviewed at SXSW about his book, UnMarketing, and its implications and takeaways for marketers of all kinds.
4) I am part of Scott Stratten’s audience. Scott connected with me on Twitter almost 2 years ago over our mutual appreciation for AC/DC. Since then he’s engaged with me over many topics, some even business-related 
Yet, he’s never tried to shove a product or service down my throat – reminding me about the premise in his book that “When you’re good, you tell people. When you’re great, others say it for you.” (Praise for walking the walk, Scott.)
5) At my core, I am an affiliate marketer. My audience knows that. In the last 10 years, they’ve grown to trust that I do not make recommendations for anything I do not believe in, nor would I sell them anything I don’t like or use myself. Therefore, I would be remiss in not marketing this book — affiliate style. After all, my audience expects it and I am nothing, if not consistent (For the folks that need further clarification — Every link in this post is an affiliate link.)
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