http://www.missyward.com/2008/03/17/mcdonalds-succumbs-to-social-media-pressure/ Missy Ward Blogs on Affiliate Marketing Related Subjects Mon, 06 Feb 2012 23:37:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.missyward.com/2008/03/17/mcdonalds-succumbs-to-social-media-pressure/comment-page-1/#comment-9136 Social Media Hurdles For Corporations Tue, 16 Mar 2010 12:56:13 +0000 http://missyward.com/?p=23#comment-9136 [...] Plenty of corporations still aren’t getting the idea of social media. Maybe the boss considers social branding a waste of time – or worse yet – hasn’t recognized the social media phenomenon as the en-masse un-muzzling of customers that it really is. Traditional marketing’s “do as I tell you” approach to public control is (for every tech-savvy and customer-attuned corporation) fast becoming ineffective, going so far as to hinder the ability to one-up industry rivals and corporate progress. Alternatively speaking, social media is the means to improve upon mediocre services and/or products in a cutthroat business environment – as long as corporations are prepared for the tides of criticism and exposure of practices. [...] [...] Plenty of corporations still aren’t getting the idea of social media. Maybe the boss considers social branding a waste of time – or worse yet – hasn’t recognized the social media phenomenon as the en-masse un-muzzling of customers that it really is. Traditional marketing’s “do as I tell you” approach to public control is (for every tech-savvy and customer-attuned corporation) fast becoming ineffective, going so far as to hinder the ability to one-up industry rivals and corporate progress. Alternatively speaking, social media is the means to improve upon mediocre services and/or products in a cutthroat business environment – as long as corporations are prepared for the tides of criticism and exposure of practices. [...]

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