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Listen above, on GeekCast.fm or download to iTunes.
I (@missyward) moderated this week with panelists:
- Karen Garcia (@KarenGarcia), Co-founder of GTOManagement.com
- Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
- Kim Rowley (@KIMarketing), owner of Key Internet Marketing
Brian Clark (@copyblogger), the Founder of CopyBlogger.com was our special guest this week.
Brian Clark and I at the Blogger’s Lounge at SXSW 2009
The topics that were discussed today were:
- Brian reveals how he made the leap from his former “wicked” career to canonical copywriting blogger. He also gives us some insight into Teaching Sells and DIYtheme’s Thesis for WordPress (the affiliate program that I manage to benefit the National Breast Cancer Foundation.)
- Is it imperative to be a good writer to have a successful blog?
- Is it worth taking a citation from the grammar police in order to get your point across?
- Are journalists dinosaurs?
- Can you blog about something you’re not interested in?
- Effective tactics for writing blog post headlines
- Strategies affiliate marketers can employ to get their visitors in a buying frame of mind
- Newspapers are on the endangered species list. Are they worth saving? Is Journalism as we know it we know it today, at risk?
- Digital reading: Can the book/magazine/newspaper to reader relationship withstand the Kindle to reader relationship?
Fortuitous tidbits brought up in today’s episode:
- Brian digs AC/DC and was formerly an exotic dancer in Austin, TX?
- I own 960 pairs of shoes, cut coupons for therapy and like to wipe my newspaper-covered hands on the jackets of random people on the NYC subway.
- Lisa subscribes to and reads over 50 magazines per month.
- Karen has only purchased 2 newspapers in the last 6 years.
- Kim does not like anything between her toes.
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MissyWard.com runs on the Thesis Theme Framework
If you’re an affiliate who doesn’t understand a lot of PHP, HTML, or CSS, Thesis will give you a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via extensive hooks and filters. And with so many design options, you can use the template over and over and never have it look like the same site.
Those of you who are “in between,” like myself, can use the fantastic Thesis User’s Guide and world-class support forums to make more professional customizations than you ever thought possible. The theme is not only highly customizable, but it allows me to build sites with a much more targeted focus on monetization than ever before. You can find out more about Thesis below:
- Thesis Blog — awesome marketing info here, too!
- User’s Guide
- Plans & Pricing — with a 30-day money back guarantee!
{ 2 comments… read them below or add one }
Thanks Chuck — glad you like them. I'm having a ball doing them!
Missy, really enjoying theses podcasts, keep up the good work. Must be the feminine side of me!