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Listen above, on GeekCast.fm or download to iTunes.
I (@MissyWard) of Affiliate Summit moderated this week with panelists:
- Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
- Karen Garcia (@KarenGarcia), Co-founder of GTO Management
Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out (“HARO”), which connects journalists with sources using social media.

Peter Shankman and I during South by Southwest 2009
Peter spewed the following today:
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MissyWard.com runs on the Thesis Theme Framework
If you’re an affiliate who doesn’t understand a lot of PHP, HTML, or CSS, Thesis will give you a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via extensive hooks and filters. And with so many design options, you can use the template over and over and never have it look like the same site.
Those of you who are “in between,” like myself, can use the fantastic Thesis User’s Guide and world-class support forums to make more professional customizations than you ever thought possible. The theme is not only highly customizable, but it allows me to build sites with a much more targeted focus on monetization than ever before. You can find out more about Thesis below:
- Thesis Blog — awesome marketing info here, too!
- User’s Guide
- Plans & Pricing — with a 30-day money back guarantee!




