Impact Radius launched today with its multi-channel performance advertising platform that is the first to connect advertisers and media partners directly for the delivery of performance campaigns across TV, radio, print and online media channels from a single platform.
The ability to track offline performance-based marketing campaigns is very exciting to me as it’s one of the initiatives that I really believe will finally take off in 2010.
The group behind Impact Radius has had several innovative business launches prior to this including the Commission Junction network concept. I personally know two of them, Todd Crawford and Lisa Riolo for quite some time and can attest to their passion for performance-based marketing.
I wish them the best of luck in their new venture and look forward to seeing them kick-start some great new affiliate marketing trends.
About Impact Radius
Impact Radius links performance advertising to TV, radio, print, outdoor and online distribution channels—delivering to advertisers and media partners opportunities for growth and profit. By providing the tools and technology to negotiate and manage relationships directly on a single platform, Impact Radius is changing how performance deals are transacted across all media channels. With its “clear box” philosophy, Impact Radius is championing a new direction for performance advertising by increasing transparency in relationships and improving decision-making for media partners, advertisers and agencies. To find the clear path to better performance partnerships, visit: www.impactradius.com.
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I’m really excited about Impact Radius. I love their UI and seems they have address a lot of the deficiencies of other affiliate networks. We are launching several of our Advertisers there as we speak.
they claim to “add new ideas to existing great models”, this is true, yet there are well established giants out there with irreplaceable publisher and advertiser portfolios out there. if they really want to succeed it will take a lot of selling to bring these advertisers to them. I did apply as a publisher but sounds like very long shot.
I think there is tremendous opportunity for them. While there are fantastic solutions out there now, many do not have the capability to track off-line performance-based marketing efforts. Now granted, their platform won’t fit every advertiser’s needs, this definitely provides them with a unique selling proposition.
I’m truly excited to see how this progresses.
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