The above blog post was written by Pace Lattin and appeared on IndustryPace.com
While I don’t necessarily agree with the fact that the “Affiliate Marketing World” and the “Brand World” operate as mutually exclusive as the author suggests, I do concur that as budgets get tighter, the latter will need to work with innovators who know how to connect with their audience to ultimately generate an action.
Affiliate marketers are those trailblazers… and we’re hungry. It is the combination of savviness and moxie coupled with the retailer’s belts continuing to tighten on non-proven ad spends that offer up a huge opportunity for the affiliate marketing industry to continue to flourish in 2010, which I previously wrote about here.
To read the full article, “Marketing War: Affiliate World vs. Brand World, who will win? Missy Ward Knows!”, that appeared on IndustryPace.com, click here.
Let me know what you think.
MissyWard.com runs on the Thesis Theme Framework
If you’re an affiliate who doesn’t understand a lot of PHP, HTML, or CSS, Thesis will give you a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via extensive hooks and filters. And with so many design options, you can use the template over and over and never have it look like the same site.
Those of you who are “in between,” like myself, can use the fantastic Thesis User’s Guide and world-class support forums to make more professional customizations than you ever thought possible. The theme is not only highly customizable, but it allows me to build sites with a much more targeted focus on monetization than ever before. You can find out more about Thesis below:
- Thesis Blog — awesome marketing info here, too!
- User’s Guide
- Plans & Pricing — with a 30-day money back guarantee!
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People are born with different talents and natures. To be a successful Affiliate marketer demands vocation, and results will always dictate policies. Brands and Agencies, whether they like it or not, will learn that.