As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. These guidelines have been in place for years for other media such as television and print ads, and they help protect the consumer and maintain quality.

Recently, the FTC released guidelines on how they expect bloggers and new media professionals to disclose paid relationships. The Performance Marketing Association (“The PMA”) Compliance Council has developed the “Blogging and New Media Disclosure Information” document to help PMA Members wade through the legal language and provide real life examples to help you stay within the guidelines.

To receive a copy of this document, you need to be a Performance Marketing Association Member.

PMA Annual membership dues are as follows:

Join the PMA today.

Performance Marketing Association Blogging and New Media Disclosure Information

Get Ready for ShareASale’s Under the Stars Party & Fundraiser

ShareASale has been hosting their themed “Under the Stars” party at Affiliate Summit West and Affiliate Summit East for a few years now. It’s definitely one of my favourite events that take place during the show.

For the last few shows, I’ve gone along with their theme and donned appropriate attire:

ShareASale’s parties are always lots of fun… and who doesn’t appreciate an open bar?

On top of that, they always have something going on — whether it’s a magician, great music, costume contests, photo booth fun, piano sing-a-longs and entertainers; the folks at ShareASale always show their guests a great time filled with networking opportunities.

This time around won’t be different, but it will have a philanthropic twist — one that I’m VERY EXCITED ABOUT!

A Not-To-Be-Missed, Splendiferous Affair!

The ShareASale Under the Stars Party during Affiliate Summit East 2014, will take place on Sunday, August 10th from 8:00pm-11:00pm in the Broadway Lounge at the Marriott Marquis.

The theme for this year’s party is “Dress Up Like Your Favourite Character from a James Bond Movie”.

It will be a Casino Night featuring an open bar, appetizers, the Magic of Joel Givens, a Photobooth and a Costume Contest.  The first 100 guests through the door will receive a prize as well.

Shareasale Under the Stars Party at Affiliate Summit East 2014

So What’s the Philanthropic Twist All About?

Shareasale Benefits Affiliate Marketers Give BackThis ShareASale Under the Stars Party is also a fundraiser for two organizations that are very close to my heart:  The Performance Marketing Association, a non-profit trade association that champions and protects accountable performance marketing (and the only trade association representing the performance marketing industry) and Affiliate Marketers Give Back, an organization that I started back in 2007 that supports Breast Cancer research, treatment, awareness and community programs in which we’ve raised over $550,000.00 to date.

Tickets to this event are $25.00 per person ($18.00 p/p if you’re a PMA member) and group tickets are $100 for 6 people.

Sweet ShareASale is donating 100% of the ticket sales to the Performance Marketing Association and Affiliate Marketers Give Back (50/50).

There are a limited number of tickets available, and the event will likely sell out, so I encourage you to buy your tickets now.

Trust me, there’s no place in NYC that you will be able to network with fellow affiliate marketers, have a great time, eat, drink and feel good about yourself for helping out two industry organizations for the price of the entry to this event.

So What Am I Going to Dress Up As?

Now, that’s a surprise. I will tell you that I will be one of the Bond gals. That’s all you’re getting. [click to continue…]

The 2014 Affiliate Summit AffStat Report is now available for free on Kindle (free on Kindle July 21-25, 2014) or as a PDF.

Download the 2014 AffStat Affiliate Marketing Benchmark Report

More than eighteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2014 Affiliate Summit AffStat Report.

The report features dozens of charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates. [click to continue…]

Affiliate Summit East 2014 is on schedule to sell out in late July or early August, based on sales patterns of past Affiliate Summits.

Affiliate Summit East 2014 Heading for a Sell Out - Register Now

If you haven’t registered yet, don’t risk getting buried in your summer vacation and missing out.

Affiliate Summit East 2014, the premier affiliate marketing conference, is taking place August 10-12, 2014 at the New York Marriott Marquis in New York, NY.

This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

The keynotes for Affiliate Summit East 2014 will be Rich “Big Daddy” Salgado (Monday, August 11, 2014) and Dr. Julie Gurner (Tuesday, August 12, 2014).

Register nowAffiliate Summit will feature an exhibit hall and Meet Market with hundreds of booths and tables. Sorry, all exhibit hall and Meet Market space is SOLD OUT. [click to continue…]