Meet Me at Affiliate Summit

Issue 34 of FeedFront is headed to the printer and subscribers will be getting their copies in the coming weeks.

FeedFront Issue #34

Issue 34 of FeedFront will also be distributed at the Performance Marketing Summits in Chicago and Toronto.

This issue of FeedFront Magazine includes the Affiliate Marketer’s Hierarchy of Needs by Shawn Collins; Bloggers, Here’s Why You’re Not Making Money by Janet Thaeler; 4 Apps to Stay Organized and Indispensable by Brendan Lash; and Top 5 Places to Look for Affiliates by Victoria Galperina.

Also, there is coverage on pay per click campaigns, tips for bloggers, Facebook ads, Google AdWords, 5 important court decisions for affiliate marketers, online reputation, SEO, common CAN-SPAM misconceptions, Canada, crowdfunding, YouTube video ads, business cards, analytics, productivity hacks, and more.

Issue 34 of FeedFront Magazine can now be viewed online, downloaded, and printed from issuu.com.

Get the FeedFront RSS if you’d like to get all of the articles as they are published to the feed.

If you haven’t subscribed, you can get the magazine for free in the U.S. (sorry to everybody else, but mailing outside of the U.S. is very expensive). Also, become a fan of FeedFront on Facebook to see past issues, covers, etc.

Using Linguistics to Create a Brand Tone for Your Marketing

Marketing is part science and part poetry. When an author puts pen to paper, the goal is to create a tone that invites a reader to join the story. The same holds true for marketing. Linguistic rules apply to the creation of a marketing message. To reach your audience in an inspiring manner, the marketing copywriter needs to follow a few well-established linguistic rules. [click to continue…]

In May of 2015, the Federal Trade Commission released new guidelines that directly affect most affiliate marketers. The last time the FTC published guidelines related to affiliate marketing was in March of 2013 when the FTC released its updated “.com Disclosures”.

In May 2015, the FTC updated its “Endorsement Guides,” covering issues such as disclosures in close proximity to affiliate links, buying “Likes” and incentivizing Tweets, and required disclosures in consumer reviews.

Disclosure of Potential Commissions Near Affiliate Links

Many affiliate marketers create content around to products that would appear on blogs or consumer reviews sites, with affiliate links to retailers embedded into the content. The new version of the FTC’s Endorsement Guides clarifies that affiliate marketers must disclose their relationship with the retailer in a “clear and conspicuous” manner, so that consumers can decide how much weight to give the product review or endorsement. [click to continue…]