Affiliate Marketing

The affiliate marketing category contains all posts from related to affiliate marketing and performance marketing.

I cover:

Affiliate Marketing Tips
Affiliate Marketing News
Affiliate Marketing Conferences
Affiliate Marketing Books
Affiliate Marketing Related Legislation

Below are my most current affiliate marketing related posts:

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Meet Me at Affiliate Summit

Make Your Business Sustainable From The Start

Corporate Sustainability is a hot buzzword in business today. We typically think of corporate sustainability as it relates to mega-companies like Apple, which is notorious for its commitment to environmentally-friendly manufacturing practices. But sustainability starts with small businesses, which have the opportunity to set the standard before growing into a larger corporation.

These companies aren’t just adopting greener practices out of pressure from environmental activists or for the sole benefit of the planet. Instead, many business owners predict a sharp change in the economy to support corporate sustainability, and are adapting with the times to stay ahead of the curve.

If you’re a small business owner and want to start your company on the right path, look to these methods for fast, efficient sustainability to make your business stronger and greener for the long haul.

Death to Printing

Office printing wastes a ton of paper and everyone knows it. But knowledge of an issue and executing its solution are two different things. The best way to eliminate a weed is to pull it by the roots before it gets out of hand. Some printing will always be necessary, but there are a few ways to cut the weeds in the office.

  • Require two-sided printing (IT can make this the default option).
  • Offer email education by helping your employees learn the tips and tricks of email clients like Microsoft Office, so they don’t default to printing emails or other memos.
  • Equip conference rooms with projectors and avoid printing meeting agendas.
  • Encourage laptops and tablets in meetings, so printed materials can be eliminated entirely.

Reward Carpooling

Many offices encourage it, but few actually reward it. A recent study found that 78 percent of Americans drive solo to work. The number of gallons of gas saved by carpooling is already more than 85 million per year, and your company can do its part to help boost that number even further.

  • Give carpooling vehicles the best parking spots in the lot (even better than managers).
  • Enter everyone who carpools at least once per week into a bonus lottery that awards cash or prizes at the end of each month.
  • Offer carpoolers special work hours that give more flexibility.
  • Offer a small annual bonus to employees who carpool at least once per week for an entire year.

Buy Local

Supporting local supply chains doesn’t just help the local economy, it helps reduce carbon emissions associated with shipping and transportation. Local suppliers might not be the cheapest option on Day One, but they will surely be more willing to work with businesses who keep long-standing business relationships.

Go Solar

The price of solar panels have dropped dramatically over the past five years, and their efficiency is constantly on the rise. Companies that invest in solar technology enjoy lower electricity costs as well as both federal and state tax benefits.

Recently Tesla Motors announced Powerwall, a 10kWh battery for the home or business than can store solar energy for uses during peak periods. This is just another way the economy is leaning in favor of better sustainability.

Scaling Up

It’s much easier to start better practices as a small business and let them evolve as your company grows. A large corporation can still reduce printing, award carpooling, buy local when possible and use solar energy, if it’s committed to corporate sustainability. But the biggest advantage of starting young is that sustainability will be baked into your company culture, and it will be easier to start new eco-friendly measures in the future.

Only a handful of seats are left for Performance Marketing Summit San Francisco taking place in two weeks!

Performance Marketing Summit by Affiliate Summit


Produced by Affiliate Summit, Performance Marketing Summit is a 1-day conference series for digital marketers, that takes place in various cities, around the world.

Performance Marketing Summit San Francisco is taking place on Tuesday, September 15th at the San Francisco Mariott Fisherman’s Wharf.

Marriott Fisherman's Wharf

The event agenda is packed with networking opportunities, and sessions covering:

  • public relations
  • email marketing
  • social marketing
  • affiliate marketing
  • branding
  • SEO
  • landing page optimization

View the full agenda here. | View the speaker list here.

The price for the event is just $99 and also includes a luncheon and networking cocktail party.

A handful of seats remain. Don’t miss out on a great opportunity right in your home state.

Register today, before we are completely sold out.


PMS San Francisco 2015 || Speakers || Agenda || Sponsors || Register

Brian Littleton, Founder and CEO of ShareASale, gave a keynote address at Affiliate Summit East 2015, which took place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.

I’ve known Brian for over a decade and was thrilled when he agreed to speak, knowing the value of the insights he’d impart to the attendees.

Brian Littleton, CEO of ShareASale's Keynote at #ASE15 [Review & Video]

A little background on Brian…  he founded ShareASale, a technology company that offers affiliate marketing solutions and services, in 2000. Under Brian’s leadership, ShareASale’s cutting-edge, customizable tracking solutions and client services offerings coupled with their fair and honest business practices, has enabled thousands of merchants and affiliates to collaborate, creating mutually beneficial partnerships.

Brian has served as the President of the Board of Directors for the Performance Marketing Association since 2012. His passion for affiliate marketing has helped to shape the industry and has earned him the Affiliate Summit Pinnacle award for Affiliate Marketing Advocate of the Year — three times.

During his keynote, Brian discussed four business justifications that he’s considered to formulate the business decisions that he’s made. I’ve taken the liberty of paraphrasing them below:

  • The importance of considering the immediate and long-term impact of every business decision and remaining consistent once those determinations are made.
  • The advantages of solving customer complaints, whether you’re to blame or not.
  • The significance of loving your brand and what you do every day. For customers to love your brand, you have to love it first.
  • The extraordinary value of surrounding yourself with the very best.

Brian also shared ten things that he believes every business owner should be doing and encouraged the audience to not wait to do them.

His keynote was filled with interactive polls, humour and photos of his “eagles” (you’ll have to watch the video to understand).

At the end of his address, the audience responded with a well-deserved standing ovation.

After having the opportunity to re-watch his keynote in its entirety without distractions, I can wholeheartedly recommend that any business owner of any company spend the time to view it.  It is not limited to those business owners that are in the digital marketing arena.

View Brian Littleton’s Keynote at Affiliate Summit East 2015 below and let me know what you think.