Missy Ward

Disclosure: If I'm not making money through affiliate links on the post you're currently reading, it's an oversight on my part and will be corrected soon.

Meet Me at Affiliate Summit

Brian Littleton, Founder and CEO of ShareASale, gave a keynote address at Affiliate Summit East 2015, which took place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.

I’ve known Brian for over a decade and was thrilled when he agreed to speak, knowing the value of the insights he’d impart to the attendees.

Brian Littleton, CEO of ShareASale's Keynote at #ASE15 [Review & Video]

A little background on Brian…  he founded ShareASale, a technology company that offers affiliate marketing solutions and services, in 2000. Under Brian’s leadership, ShareASale’s cutting-edge, customizable tracking solutions and client services offerings coupled with their fair and honest business practices, has enabled thousands of merchants and affiliates to collaborate, creating mutually beneficial partnerships.

Brian has served as the President of the Board of Directors for the Performance Marketing Association since 2012. His passion for affiliate marketing has helped to shape the industry and has earned him the Affiliate Summit Pinnacle award for Affiliate Marketing Advocate of the Year — three times.

During his keynote, Brian discussed four business justifications that he’s considered to formulate the business decisions that he’s made. I’ve taken the liberty of paraphrasing them below:

  • The importance of considering the immediate and long-term impact of every business decision and remaining consistent once those determinations are made.
  • The advantages of solving customer complaints, whether you’re to blame or not.
  • The significance of loving your brand and what you do every day. For customers to love your brand, you have to love it first.
  • The extraordinary value of surrounding yourself with the very best.

Brian also shared ten things that he believes every business owner should be doing and encouraged the audience to not wait to do them.

His keynote was filled with interactive polls, humour and photos of his “eagles” (you’ll have to watch the video to understand).

At the end of his address, the audience responded with a well-deserved standing ovation.

After having the opportunity to re-watch his keynote in its entirety without distractions, I can wholeheartedly recommend that any business owner of any company spend the time to view it.  It is not limited to those business owners that are in the digital marketing arena.

View Brian Littleton’s Keynote at Affiliate Summit East 2015 below and let me know what you think.

Once you've decided to take the plunge into affiliate marketing, the first few thing you'll need to know is how to find, choose and sign up for an affiliate program.

Once the merchant has approved you for their affiliate program, you'll also need to know how to grab the media assets (banners, text links, etc.) and add them to your site.

I've previously covered "Choosing an Affiliate Program" in depth, but I just came across this recent infographic from The Performance Marketing Association's Publisher Recruitment Council, which sums it up in 3 steps, and is perfect for beginners.  [click to continue…]

According to a Customer Experience Impact Report sponsored by RightNow, 82 percent of U.S. consumers said they have stopped doing business with a company due to poor service. Seventy-three percent of those said the rude staff was the main reason for the switch while 55 percent complained about a slow and inefficient resolution.

5 Angry Customer Personas & How to Help Them

Every business will get an angry customer from time to time — the trick is to use the opportunity to identify trends and better train your staff on resolving issues.

Here are some customer persona insights to explore and ways in which to help them. [click to continue…]