Missy Ward

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Meet Me at Affiliate Summit

No matter how much you love your business or how well it is run, there will always be customers who are dissatisfied with your product or the service you provided, for whatever reason.

While complaints are not always a sign that something is wrong, reading a letter packed with grievances or a negative review online about your business… double sucks. Not only can the words hurt your feelings, but they may also be devastating to your business if left unchecked.

A Harris Interactive study indicated that only about 4% of dissatisfied customers complain. 96% just go away. Additionally, RightNow’s “Customer Experience Impact Report”, showed that 82% percent of U.S. consumers said they have stopped doing business with a company due to poor service. 55% of those said that the main reason was due to slow and inefficient resolution to a customer service inquiry.

Brian Littleton, CEO of ShareaSale.com recently gave a keynote address during Affiliate Summit East 2015. During his presentation he asked the audience to respond to the following question, “What’s the first word that comes to mind when you find out that someone has filed a Better Business Bureau complaint against your company or left you a really bad 1-star review on Yelp”?

This is a small sample of the audience responses.

Turn Negative Customer Experiences into Positive Opportunities - Affiliate Marketing with Missy Ward - MissyWard.com
Click here to enlarge the image above.

While some of these first reactions may seem natural, how you actually respond to a customer that just called your baby, “Ugly”, can either turn into an opportunity for your company… or simply make your competitors happy. [click to continue…]

On September 12-13, 2015, Team Affiliate Marketers Give Back took on another Avon 39 challenge, this time in Santa Barbara, CA.

The Avon 39 is The Walk to End Breast Cancer – 2 Days, 39.3 Miles, 7 Cities Across the United States.

The money raised during the event helps fund research, awareness and education while providing assistance for families currently battling breast cancer. It also supplies much-needed screenings and treatment to detect breast cancer and stop it in its tracks.

This was my ninth breast cancer walk and as captain, I was privileged to walk with these incredible 39’ers: Robert Duva, FinandField.com; Liz Fogg, MyBlingPlace.com; Joel Garcia, Lab6Media.com; Adam Riemer, Adam Riemer Marketing; Kevin Strawbrige, Rackspace and Melissa Salas, WorldOfWatches.com. Special thanks goes out to Karen Garcia of Lab6Media who has walked with us previously, but this time, lent us her hubby and acted as our official “Team Handler”.

Nearly 2,300 other walkers conquered the 39.3 miles to crush breast cancer with us. In total, $5.3 Million was raised in conjunction with this walk with our team coming in fifth place, raising nearly $48,000.

Team Affiliate Marketers Give Back Raises Over $47,000 for the Avon 39 Santa Barbara

I was excited to see that I was the Top Fundraiser this walk, coming in at $34,513.81 and that Team AMGB came in at #5!

My favorite thing about raising money for the Avon Foundation for Women is that I get to see the dollars I’ve raised be distributed right in front of me, during closing ceremonies.

Since 2007, Affiliate Marketers Give Back has raised nearly $600,000.00 for charities that support breast cancer awareness, treatment, research and community programs. [click to continue…]

Make Your Business Sustainable From The Start

Corporate Sustainability is a hot buzzword in business today. We typically think of corporate sustainability as it relates to mega-companies like Apple, which is notorious for its commitment to environmentally-friendly manufacturing practices. But sustainability starts with small businesses, which have the opportunity to set the standard before growing into a larger corporation.

These companies aren’t just adopting greener practices out of pressure from environmental activists or for the sole benefit of the planet. Instead, many business owners predict a sharp change in the economy to support corporate sustainability, and are adapting with the times to stay ahead of the curve.

If you’re a small business owner and want to start your company on the right path, look to these methods for fast, efficient sustainability to make your business stronger and greener for the long haul. [click to continue…]