Affiliate Marketing Blog - MissyWard.com » TheSpew http://www.missyward.com Missy Ward Blogs on Affiliate Marketing Related Subjects Mon, 06 Feb 2012 16:00:19 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 TheSpew, Episode 15: Are Women Built to Lead Us Into the Future? http://www.missyward.com/2009/09/03/thespew-episode-15-are-women-built-to-lead-us-into-the-future/ http://www.missyward.com/2009/09/03/thespew-episode-15-are-women-built-to-lead-us-into-the-future/#comments Thu, 03 Sep 2009 14:15:29 +0000 Missy Ward http://missyward.com/?p=1566 [display_podcast] Listen above or download to iTunes. Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
    • Women in Power. Is it possible to command power without reference to her gender?
    • Web Thinking vs. Step Thinking. Will it be the female species that ultimately solves our healthcare crisis, saves our planet and stops poverty?
    • Advertisers Still Don't Get It. How to market to the 40+ female crowd.
    • The topics that were spewed today were: Additionally, there is a reference to Aunt Bee, a fictional character from the 1960's sitcom, the Andy Griffith Show. After further investigation, it turns out she was as old as she looked. However, Lucille Ball was only 40 years old when I Love Lucy first aired and she sure looked a lot older than that. Just sayin'. Podcast Warning: There is a whole lot of 40+ estrogen flowing throughout this podcast. This is not for the faint-hearted, nor those who prefer to hide from the truth ;-) Subscribe to TheSpew RSS Feed

]]>

[display_podcast]

TheSpew

Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
    • Women in Power. Is it possible to command power without reference to her gender?
    • Web Thinking vs. Step Thinking. Will it be the female species that ultimately solves our healthcare crisis, saves our planet and stops poverty?
    • Advertisers Still Don’t Get It. How to market to the 40+ female crowd.

    • The topics that were spewed today were:

    Additionally, there is a reference to Aunt Bee, a fictional character from the 1960′s sitcom, the Andy Griffith Show. After further investigation, it turns out she was as old as she looked. However, Lucille Ball was only 40 years old when I Love Lucy first aired and she sure looked a lot older than that. Just sayin’.

    Podcast Warning:

    There is a whole lot of 40+ estrogen flowing throughout this podcast. This is not for the faint-hearted, nor those who prefer to hide from the truth ;-)

    Subscribe to TheSpew RSS Feed

]]> http://www.missyward.com/2009/09/03/thespew-episode-15-are-women-built-to-lead-us-into-the-future/feed/ 1 TheSpew, Episode 13: Boobies, Crabs and Taxes. Oh My! http://www.missyward.com/2009/07/09/thespew-episode-13-boobies-crabs-and-taxes-oh-my/ http://www.missyward.com/2009/07/09/thespew-episode-13-boobies-crabs-and-taxes-oh-my/#comments Thu, 09 Jul 2009 13:48:44 +0000 Missy Ward http://missyward.com/?p=1223 [display_podcast] Listen above, on GeekCast.fm or download to iTunes. Lisa Picarille (@lisap), who is a consultant specializing in social media, online marketing and content creation, was the moderator for this week’s show. You can find her blogging at lisapicarille.com The panelists this week were: Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie. And me (@missyward) co-founder of Affiliate Summit and co-editor-in-chief of FeedFront magazine. Here are some of the things we talked about: My new podcast Big Mouth Strikes Again where she interviews all sorts of industry leaders and wise guys ;-) Affiliate Marketers Give Back: I'm leading a team of great folks participating in the 40-mile Avon Walk for Breast Cancer in Los Angeles and why championing the boobies is important to me. The Problem Solvers session at the upcoming Affiliate Summit in New York lets attendees get expert advice and donate some funds that will benefit Big Brothers and Big Sisters of New York City. Karen’s firm, GTO Management, will once again be sponsoring the Christian Affiliate Marketers Association (CAMA) brunch at ASE09. It’ll be at the historic Cotton Club. At the end of the show we got to the advertising tax issues: ]]>

TheSpew

[display_podcast]

Listen above, on GeekCast.fm or download to iTunes.

Lisa Picarille (@lisap), who is a consultant specializing in social media, online marketing and content creation, was the moderator for this week’s show. You can find her blogging at lisapicarille.com

The panelists this week were:

Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie.

And me (@missyward) co-founder of Affiliate Summit and co-editor-in-chief of FeedFront magazine.

Here are some of the things we talked about:

My new podcast Big Mouth Strikes Again where she interviews all sorts of industry leaders and wise guys ;-)

Affiliate Marketers Give Back: I’m leading a team of great folks participating in the 40-mile Avon Walk for Breast Cancer in Los Angeles and why championing the boobies is important to me.

The Problem Solvers session at the upcoming Affiliate Summit in New York lets attendees get expert advice and donate some funds that will benefit Big Brothers and Big Sisters of New York City.

Karen’s firm, GTO Management, will once again be sponsoring the Christian Affiliate Marketers Association (CAMA) brunch at ASE09. It’ll be at the historic Cotton Club.

At the end of the show we got to the advertising tax issues:

Tax and crabs – mmmmm!

The advertising tax news was mixed for other states. But we all send Arnold a big shout out for keeping affiliates on track in California. Also Overstock will continue to do business with California affiliates. And a warm Aloha to Governor Linda Lingle of Hawaii, who seemed to be influenced by the affiliate rally.

We also decided that to hammer home the issue about affiliates and taxes, the industry needs a charismatic, powerful spokesperson.

]]> http://www.missyward.com/2009/07/09/thespew-episode-13-boobies-crabs-and-taxes-oh-my/feed/ 0 TheSpew, Episode 10: Jeremy Schoemaker – Feet Still on the Ground; Just Wearing Better Shoes http://www.missyward.com/2009/06/04/thespew-episode-10-jeremy-schoemaker-feet-still-on-the-ground-just-wearing-better-shoes/ http://www.missyward.com/2009/06/04/thespew-episode-10-jeremy-schoemaker-feet-still-on-the-ground-just-wearing-better-shoes/#comments Fri, 05 Jun 2009 03:43:54 +0000 Missy Ward http://missyward.com/?p=1097 [display podcast] Listen above or download to iTunes. I (@missyward)moderated this week with panelists:
  • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
  • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives
Jeremy Schoemaker, Missy Ward and Ted MurphyJeremy Schoemaker, Missy Ward & Ted Murphy Jeremy Schoemaker(@shoemoney), the founder of Shoe Money Media and author of the popular blog, ShoeMoney.com was our special guest this week. Jeremy gives us the scoop on:
  • How he got started in online marketing and how his nickname "ShoeMoney" originated
  • The famous $132,995 Google check picture on ShoeMoney.com and his thoughts on why his blog is successful
  • His rationale for starting the ShoeMoney Affiliate Network and the 12-week free online marketing training program
  • ...a bunch of other goodies.

    • Additionally, the topics that were spewed today were:
    ]]>

    TheSpew

    [display_podcast]

    Listen above or download to iTunes.

    I (@missyward) moderated this week with panelists:

    • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
    • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

    Jeremy Schoemaker, Missy Ward and Ted MurphyJeremy Schoemaker, Missy Ward & Ted Murphy

    Jeremy Schoemaker(@shoemoney), the founder of Shoe Money Media and author of the popular blog, ShoeMoney.com was our special guest this week.

    Jeremy gives us the scoop on:

  • How he got started in online marketing and how his nickname “ShoeMoney” originated
  • The famous $132,995 Google check picture on ShoeMoney.com and his thoughts on why his blog is successful
  • His rationale for starting the ShoeMoney Affiliate Network and the 12-week free online marketing training program
  • …a bunch of other goodies.



    • Additionally, the topics that were spewed today were:



    Show links:

  • Fitflop - “The flip flop with the gym built in.”
  • Email address to tell ICANN what you think about the new URS proposal ( irt-final-report@icann.org )
  • “Q1 online sales recover, if you can call it that, from their Q4 dip” – Internet Retailer
  • “Hey Affiliates – Screw You! (pass it on)” – Johnon.com



    • Subscribe to TheSpew RSS Feed

    ]]>     http://www.missyward.com/2009/06/04/thespew-episode-10-jeremy-schoemaker-feet-still-on-the-ground-just-wearing-better-shoes/feed/ 3     TheSpew, Episode 9: Chris Pearson – Naked and Covered in Honey http://www.missyward.com/2009/05/22/thespew-episode-9-chris-pearson-naked-and-covered-in-honey/ http://www.missyward.com/2009/05/22/thespew-episode-9-chris-pearson-naked-and-covered-in-honey/#comments Fri, 22 May 2009 20:44:51 +0000 Missy Ward http://missyward.com/?p=1044 [display_podcast] Listen above or download to iTunes. I (@missyward) of Affiliate Summit moderated this week with panelists:
    Chris Pearson (@pearsonified), who is the master-mind behind ThesisTheme for Wordpress; avid health nut and organic food eater; formidable Scrabble opponent and blogger on Pearsonified.com, was our special guest this week.
    Missy Ward & Chris Pearson
    Today's topics that were spewed were:
  • Our thoughts on the FTC forcing Bloggers to disclose when they are being paid for their posts and why it makes us want to vomit.
  • Why we think affiliates don't need to disclose their affiliate links on Twitter, blogs, Facebook, etc, no matter what the purists think.
  • Why its important to research the products and services that you're marketing (which was included in a recent video presentation that I just put out.)
  • Our favorite WordPress plug-ins for online marketers. (Thanks to Kim for putting the list together here.)
    • We also got the nitty-gritty on Chris when it comes to:
  • How and why he made the leap from engineering to building WordPress themes.
  • How his first theme "Cutline" was the springboard to Thesis and what makes it unique.
  • Things that are exciting him in the world of online marketing.
  • The reason he did the "How to Become a Celebrity" video
  • Tips on simple things to do to optimize blogs that are often overlooked.
  • Suggestions on getting started in blogging and how to go about monetizing a blog.
  • His personal life and his guilty pleasures.
    • ]]>

    TheSpew

    [display_podcast]

    Listen above or download to iTunes.

    I (@missyward) of Affiliate Summit moderated this week with panelists:


    Chris Pearson (@pearsonified),
    who is the master-mind behind ThesisTheme for WordPress; avid health nut and organic food eater; formidable Scrabble opponent and blogger on
    Pearsonified.com    , was
    our special guest this week.
    Missy Ward & Chris Pearson

     

    Today’s topics that were spewed were:

  • Our thoughts on the FTC forcing Bloggers to disclose when they are being paid for their posts and why it makes us want to vomit.
  • Why we think affiliates don’t need to disclose their affiliate links on Twitter, blogs, Facebook, etc, no matter what the purists think.
  • Why its important to research the products and services that you’re marketing (which was included in a recent video presentation that I just put out.)
  • Our favorite WordPress plug-ins for online marketers. (Thanks to Kim for putting the list together here.)

    •  

    We also got the nitty-gritty on Chris when it comes to:

  • How and why he made the leap from engineering to building WordPress themes.
  • How his first theme “Cutline” was the springboard to Thesis and what makes it unique.
  • Things that are exciting him in the world of online marketing.
  • The reason he did the “How to Become a Celebrity” video
  • Tips on simple things to do to optimize blogs that are often overlooked.
  • Suggestions on getting started in blogging and how to go about monetizing a blog.
  • His personal life and his guilty pleasures.
  • What two women he’d love to do lunch with
  • The worst business advice he was ever given
  • What he really wants to do with his life

    • Subscribe to TheSpew RSS Feed

    ]]>     http://www.missyward.com/2009/05/22/thespew-episode-9-chris-pearson-naked-and-covered-in-honey/feed/ 3     TheSpew, Episode 8: TheSpew Girls Go Global http://www.missyward.com/2009/05/15/thespew-episode-8-thespew-girls-go-global/ http://www.missyward.com/2009/05/15/thespew-episode-8-thespew-girls-go-global/#comments Fri, 15 May 2009 14:01:47 +0000 Missy Ward http://missyward.com/?p=1017 [display_podcast] Listen above or download to iTunes. Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:
    • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
    • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives
    Photo of Andrew WeeAndrew Wee (@andrewwee), who is an internet marketing consultant, affiliate marketer and blogger on WhoIsAndrewWee.com, was our special guest this week. Andrew joins us from 12 hours in the future, Hiro Nakamura-style from Singapore (that's 10,000+ miles away, a 20-hour plane ride or a mere .5 second jaunt for those of you that can travel at the speed of light.) The topics that were spewed today were:
    • How the convergence of social media and affiliate marketing has helped us embark on a new age of international collaboration.
    • Making the world your market – why businesses need to focus on their international marketing strategies and things to prepare for to make it happen.
    • International Affiliate Recruitment Strategies for Merchants.
    • The trends, issues and challenges in the Asian market and how the social media space is shaping up in Andrew’s neck of the woods.
    • The ubiquitous dilemma of merging or excluding one’s personal life when it comes to business, and how it all plays out on Twitter or Facebook.
    • The fine line between authenticity and stupidity on Twitter
      • ]]>

      TheSpew

      [display_podcast]

      Listen above or download to iTunes.

      Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:

      • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
      • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

      Photo of Andrew WeeAndrew Wee (@andrewwee), who is an internet marketing consultant, affiliate marketer and blogger on WhoIsAndrewWee.com, was our special guest this week.

      Andrew joins us from 12 hours in the future, Hiro Nakamura-style from Singapore (that’s 10,000+ miles away, a 20-hour plane ride or a mere .5 second jaunt for those of you that can travel at the speed of light.)

      The topics that were spewed today were:

      • How the convergence of social media and affiliate marketing has helped us embark on a new age of international collaboration.
      • Making the world your market – why businesses need to focus on their international marketing strategies and things to prepare for to make it happen.
      • International Affiliate Recruitment Strategies for Merchants.
      • The trends, issues and challenges in the Asian market and how the social media space is shaping up in Andrew’s neck of the woods.
      • The ubiquitous dilemma of merging or excluding one’s personal life when it comes to business, and how it all plays out on Twitter or Facebook.
      • The fine line between authenticity and stupidity on Twitter
      • Why women make better podcasters then men.
      • FeedFront Magazine is now available for the Kindle.
      • Lisa’s upcoming op-ed piece in the San Francisco Chronicle on California’s AB178.
      • Connie’s breaking news on the Minnesota Omnibus Bill #advertisingtax.

      Subscribe to TheSpew RSS Feed

      ]]>       http://www.missyward.com/2009/05/15/thespew-episode-8-thespew-girls-go-global/feed/ 0 TheSpew, Episode 7: Defying Gravity with Peter Shankman http://www.missyward.com/2009/05/08/thespew-episode-7-defying-gravity-with-peter-shankman/ http://www.missyward.com/2009/05/08/thespew-episode-7-defying-gravity-with-peter-shankman/#comments Fri, 08 May 2009 17:06:05 +0000 Missy Ward http://missyward.com/?p=978 TheSpew

      [display_podcast] Listen above, on GeekCast.fm or download to iTunes. I (@MissyWard) of Affiliate Summit moderated this week with panelists:
      • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
      Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out ("HARO"), which connects journalists with sources using social media. Photo - Peter Shankman and Missy Ward Peter Shankman and I during South by Southwest 2009 Peter spewed the following today:
    • The backstory on the inspiration and creation of HARO.
    • His bad case of "A.D.O.S." and what he does to overcome it.
    • The parallel between the growth of HARO and the growth of the hair on my legs.
      • ]]>

      TheSpew

      [display_podcast]

      Listen above, on GeekCast.fm or download to iTunes.

      I (@MissyWard) of Affiliate Summit moderated this week with panelists:

      • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

      Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out (“HARO”), which connects journalists with sources using social media.

      Photo - Peter Shankman and Missy Ward
      Peter Shankman and I during South by Southwest 2009

      Peter spewed the following today:

    • The backstory on the inspiration and creation of HARO.
    • His bad case of “A.D.O.S.” and what he does to overcome it.
    • The parallel between the growth of HARO and the growth of the hair on my legs.
    • The plans to evolve HARO.
    • The most outrageous PR stunts he’s pulled off.
    • How he got into skydiving and running and the benefits to him.
    • Discussion on a jump for “Save the TaTa’s” and whether I will join him.
    • The worst business advice he’s ever received.
    • The right way to use Twitter; how brands fail by using it and how it’s helped his business.
    • Funny Twitter-stances that have happened to him.
    • How Meagan (Peter’s Uber Assistant) puts up with his nonsense.
    • The 3 women that he’d love to have lunch with and why.
    • His guilty pleasures and what he wants to do in the near future.
    • What’s in store for Affiliate Summit 2009 East attendees during his keynote — and calls out Chris Brogan (who is the other keynote during Affiliate Summit 2009 East) to not take his ideas.

      • Subscribe to TheSpew RSS Feed

      ]]>       http://www.missyward.com/2009/05/08/thespew-episode-7-defying-gravity-with-peter-shankman/feed/ 0       TheSpew, Episode 6: Sometimes Technology Really Sucks http://www.missyward.com/2009/05/01/thespew-episode-6-sometimes-technology-really-sucks/ http://www.missyward.com/2009/05/01/thespew-episode-6-sometimes-technology-really-sucks/#comments Fri, 01 May 2009 14:49:27 +0000 Missy Ward http://missyward.com/?p=922 TheSpew

      [display_podcast] Listen above or download to iTunes. I (@MissyWard) of Affiliate Summit moderated this week with panelists:
      • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant
      Jen Goode (@JGoode), the Chief Doodler of JGoodeDesigns.com and Carolyn Tang (@catango), Director of Client Services at ShareASale, were our special guests this week. Sometimes Technology Really Sucks Today's episode reminded me of how much technology can really impact your day -- especially when it doesn't work properly. After each of us dropped off Skype multiple times today, we decided to record the podcast using GoToMeeting, which also failed us. The result is a mashup of eight Pamela-recorded audio files plus two GoToMeeting files. It's a hot mess. That being said, the content is still good. If you can get over the poor sound quality and the crappy display of editing you may find a juicy tidbit that will make it worth your while. If anything else, you can find out why I recorded this podcast without wearing pants. The topics that were discussed today were:
        ]]>

        TheSpew

        [display_podcast]

        Listen above or download to iTunes.

        I (@MissyWard) of Affiliate Summit moderated this week with panelists:

        • Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

        Jen Goode (@JGoode), the Chief Doodler of JGoodeDesigns.com and Carolyn Tang (@catango), Director of Client Services at ShareASale, were our special guests this week.

        Sometimes Technology Really Sucks Today’s episode reminded me of how much technology can really impact your day — especially when it doesn’t work properly.

        After each of us dropped off Skype multiple times today, we decided to record the podcast using GoToMeeting, which also failed us.

        The result is a mashup of eight Pamela-recorded audio files plus two GoToMeeting files. It’s a hot mess.

        That being said, the content is still good. If you can get over the poor sound quality and the crappy display of editing you may find a juicy tidbit that will make it worth your while.

        If anything else, you can find out why I recorded this podcast without wearing pants.

        The topics that were discussed today were:

        • CafePress’ recent announcement regarding changes to their MarketPlace and the impact that it has on their artists.
        • The 2009 ShareASale Road Trip and what the Client Services Team has in store for their “Shareholders”.
        • The smarter our phones get, the more rude we get? You decide.
        ]]>         http://www.missyward.com/2009/05/01/thespew-episode-6-sometimes-technology-really-sucks/feed/ 1 TheSpew, Episode 4: Brian Clark of Copyblogger — a Former Exotic Dancer? http://www.missyward.com/2009/04/10/thespew-episode-4-brian-clark-of-copyblogger-a-former-exotic-dancer/ http://www.missyward.com/2009/04/10/thespew-episode-4-brian-clark-of-copyblogger-a-former-exotic-dancer/#comments Fri, 10 Apr 2009 15:59:26 +0000 Missy Ward http://missyward.com/?p=853 [display_podcast] Listen above on GeekCast.fm or download to iTunes. I (@missyward) moderated this week with panelists: Brian Clark (@copyblogger), the Founder of CopyBlogger.com was our special guest this week. Brian Clark & Missy Ward Brian Clark and I at the Blogger's Lounge at SXSW 2009 The topics that were discussed today were:
        • Brian reveals how he made the leap from his former "wicked" career to canonical copywriting blogger. He also gives us some insight into Teaching Sells and DIYtheme's Thesis for Wordpress (the affiliate program that I manage to benefit the National Breast Cancer Foundation.)
        • Is it imperative to be a good writer to have a successful blog?
        • Is it worth taking a citation from the grammar police in order to get your point across?
        • Are journalists dinosaurs?
        • Can you blog about something you're not interested in?
        • Effective tactics for writing blog post headlines
        • Strategies affiliate marketers can employ to get their visitors in a buying frame of mind
        • Newspapers are on the endangered species list. Are they worth saving? Is Journalism as we know it we know it today, at risk?
        • Digital reading: Can the book/magazine/newspaper to reader relationship withstand the Kindle to reader relationship?
        ]]>

        TheSpew.fm

        [display_podcast]

        Listen above, on GeekCast.fm or download to iTunes.

        I (@missyward) moderated this week with panelists:

        Brian Clark (@copyblogger), the Founder of CopyBlogger.com was our special guest this week.

        Brian Clark & Missy Ward
        Brian Clark and I at the Blogger’s Lounge at SXSW 2009

        The topics that were discussed today were:

        • Brian reveals how he made the leap from his former “wicked” career to canonical copywriting blogger. He also gives us some insight into Teaching Sells and DIYtheme’s Thesis for WordPress (the affiliate program that I manage to benefit the National Breast Cancer Foundation.)
        • Is it imperative to be a good writer to have a successful blog?
        • Is it worth taking a citation from the grammar police in order to get your point across?
        • Are journalists dinosaurs?
        • Can you blog about something you’re not interested in?
        • Effective tactics for writing blog post headlines
        • Strategies affiliate marketers can employ to get their visitors in a buying frame of mind
        • Newspapers are on the endangered species list. Are they worth saving? Is Journalism as we know it we know it today, at risk?
        • Digital reading: Can the book/magazine/newspaper to reader relationship withstand the Kindle to reader relationship?

        Fortuitous tidbits brought up in today’s episode:

        • Brian digs AC/DC and was formerly an exotic dancer in Austin, TX?
        • I own 960 pairs of shoes, cut coupons for therapy and like to wipe my newspaper-covered hands on the jackets of random people on the NYC subway.
        • Lisa subscribes to and reads over 50 magazines per month.
        • Karen has only purchased 2 newspapers in the last 6 years.
        • Kim does not like anything between her toes.

        Subscribe to TheSpew RSS Feed

        ]]>         http://www.missyward.com/2009/04/10/thespew-episode-4-brian-clark-of-copyblogger-a-former-exotic-dancer/feed/ 2         TheSpew – Episode 3: Ted Murphy’s Tongue, Blogging for $$ and more http://www.missyward.com/2009/04/02/thespew-episode-3-ted-murphys-tongue-blogging-for-and-more/ http://www.missyward.com/2009/04/02/thespew-episode-3-ted-murphys-tongue-blogging-for-and-more/#comments Thu, 02 Apr 2009 21:42:48 +0000 Missy Ward http://missyward.com/?p=817 [display_podcast] Listen above or download to iTunes. I (@missyward) of Affiliate Summit moderated this week with panelists:
        • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
        • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives
        Ted Murphy(@tedmurphy), the Founder and CEO of Izea was our special guest this week. Ted Murphy on Missy Ward's Flickr Stream The topics that were discussed today were:
        • Bloggers are adding more affiliate marketing to their blog monetization. Why now and what are the opportunities for big-time bloggers and the little guy?
        • The opportunities for bloggers and advertisers with SocialSpark and PayPerPost
        • Why Affiliate Managers should be concentrating on recruiting bloggers and how to go about doing so the right way.
        • The financial effect that affiliate marketing has had on affiliates' lives and the gamble getting into the industry. (We were too long-winded on the other topics that we decided to table this for another time).
        • Lisa Picarille debriefs us on Lobby Day in Sacramento
        Show Notes:
        • Missy checks her ego and the door and makes a new rule that the weekly special guest shall always pick the opening music.
          • ]]>

          TheSpew

          [display_podcast]

          Listen above or download to iTunes.

          I (@missyward) of Affiliate Summit moderated this week with panelists:

          • Lisa Picarille (@lisap), a consultant focusing on online marketing, social media and content creation
          • Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives

          Ted Murphy(@tedmurphy), the Founder and CEO of Izea was our special guest this week.

          Ted Murphy on Missy Ward's Flickr Stream

          The topics that were discussed today were:

          • Bloggers are adding more affiliate marketing to their blog monetization. Why now and what are the opportunities for big-time bloggers and the little guy?
          • The opportunities for bloggers and advertisers with SocialSpark and PayPerPost
          • Why Affiliate Managers should be concentrating on recruiting bloggers and how to go about doing so the right way.
          • The financial effect that affiliate marketing has had on affiliates’ lives and the gamble getting into the industry. (We were too long-winded on the other topics that we decided to table this for another time).
          • Lisa Picarille debriefs us on Lobby Day in Sacramento

          Show Notes:

          • Missy checks her ego and the door and makes a new rule that the weekly special guest shall always pick the opening music.
          • How advertisers are measuring social media campaign successes
          • Why more bloggers are monetizing their blogs now via affiliate marketing, sponsored posts, etc. and why is Marshall Kirkpatrick still shaking his head at it?
          • How Advertisers, Affiliate Managers and OPM’s should approach bloggers — and how NOT to.
          • How a random product can create buzz via social media (ex: Xshot)
          • Calling all Minnesota Affiliate Marketers: Connie Berg needs your help to fight #advertisingtax in your home state

          Subscribe to TheSpew RSS Feed

          ]]>           http://www.missyward.com/2009/04/02/thespew-episode-3-ted-murphys-tongue-blogging-for-and-more/feed/ 2 TheSpew-Episode 2: California AB178 for Dummies #advertisingtax http://www.missyward.com/2009/03/26/thespew-episode-2-california-ab178-for-dummies-advertisingtax/ http://www.missyward.com/2009/03/26/thespew-episode-2-california-ab178-for-dummies-advertisingtax/#comments Thu, 26 Mar 2009 15:24:55 +0000 Missy Ward http://missyward.com/?p=804 TheSpew [display_podcast] I (@missyward) moderated this week with panelists: Our special guest this week is Brian Littleton (@BrianLittleton), President and CEO of ShareASale.com. (Kudos to him for being our first male guest and for taking on the ladies!) This week's episode covers:
          • The turmoil surrounding California Assembly Bill 178 (the knock-off of the NY Bill that targeted affiliates and rocked the Affiliate World)
          • The Bill explained in layman's terms and why the ugliest word in the English language is "nexus".
          • Who is affected by this bill and why it's more than just affiliates and merchants in California that have to be worried.
          • Why "nexus" is being challenged now by states across the country even though the Supreme Court ruled on this subject 20 years ago in Quill Corp. vs. N. Dakota.
          • What ShareASale as a network is doing to help affiliates and merchants in affected states.
          • What affiliate marketers are doing to fight AB 178 and how you can join the grass roots efforts to help squash it, too.
          • The additional states that are working on similar anti-affiliate legislation and where it all stands today.
          Other topics that were discussed and laughed over were:
          • Go-Girl: The female urination device.
          • Brian Littleton's interview for a new VH1 reality show
          • Working from home and balancing time for the kids (Missy, FAIL).
          ]]>

          TheSpew

          [display_podcast]


          I           (@missyward) moderated this week with panelists:

          Our special guest this week is Brian Littleton (@BrianLittleton), President and CEO of ShareASale.com. (Kudos to him for being our first male guest and for taking on the ladies!)

          This week’s episode covers:

          • The turmoil surrounding California Assembly Bill 178 (the knock-off of the NY Bill that targeted affiliates and rocked the Affiliate World)
          • The Bill explained in layman’s terms and why the ugliest word in the English language is “nexus”.
          • Who is affected by this bill and why it’s more than just affiliates and merchants in California that have to be worried.
          • Why “nexus” is being challenged now by states across the country even though the Supreme Court ruled on this subject 20 years ago in Quill Corp. vs. N. Dakota.
          • What ShareASale as a network is doing to help affiliates and merchants in affected states.
          • What affiliate marketers are doing to fight AB 178 and how you can join the grass roots efforts to help squash it, too.
          • The additional states that are working on similar anti-affiliate legislation and where it all stands today.

          Other topics that were discussed and laughed over were:

          • Go-Girl: The female urination device.
          • Brian Littleton’s interview for a new VH1 reality show
          • Working from home and balancing time for the kids (Missy, FAIL).

          Show Resources:

          How you can help re: #affiliatetax #advertisingtax
          New York Affiliate Voice
          California Affiliates Forum on ABestWeb
          Performance Marketing Alliance’s Campaign to Fight AB178
          5 Star Affiliate Programs
          Amazon’s Line in the Sand
          Affiliate Taxation: Time to Fight Back
          Cal-Tax Analysis: Sales and Use Tax Nexus Dilemma
          Google’s Stance on the Sales Tax Issue

          Subscribe to TheSpew RSS Feed

          TheSpew is also available for download on iTunes

          ]]>           http://www.missyward.com/2009/03/26/thespew-episode-2-california-ab178-for-dummies-advertisingtax/feed/ 1