As a blogger or new media professional or a company that works with these individuals, it is important to make sure that you stay within the guidelines established by the Federal Trade Commission (“FTC” or “Commission”) with regards to disclosure. These guidelines have been in place for years for other media such as television and print ads, and they help protect the consumer and maintain quality.
Recently, the FTC released guidelines on how they expect bloggers and new media professionals to disclose paid relationships. The Performance Marketing Association (“The PMA”) Compliance Council has developed the “Blogging and New Media Disclosure Information” document to help PMA Members wade through the legal language and provide real life examples to help you stay within the guidelines.
To receive a copy of this document, you need to be a Performance Marketing Association Member.
PMA Annual membership dues are as follows:
Join the PMA today.
Get Ready for ShareASale’s Under the Stars Party & Fundraiser
ShareASale has been hosting their themed “Under the Stars” party at Affiliate Summit West and Affiliate Summit East for a few years now. It’s definitely one of my favourite events that take place during the show.
For the last few shows, I’ve gone along with their theme and donned appropriate attire:
Affiliate Summit East 2013
Affiliate Summit West 2013
Affiliate Summit East 2012
Affiliate Summit West 2012
ShareASale’s parties are always lots of fun… and who doesn’t appreciate an open bar?
On top of that, they always have something going on — whether it’s a magician, great music, costume contests, photo booth fun, piano sing-a-longs and entertainers; the folks at ShareASale always show their guests a great time filled with networking opportunities.
This time around won’t be different, but it will have a philanthropic twist — one that I’m VERY EXCITED ABOUT!
A Not-To-Be-Missed, Splendiferous Affair!
The ShareASale Under the Stars Party during Affiliate Summit East 2014, will take place on Sunday, August 10th from 8:00pm-11:00pm in the Broadway Lounge at the Marriott Marquis.
The theme for this year’s party is “Dress Up Like Your Favourite Character from a James Bond Movie”.
It will be a Casino Night featuring an open bar, appetizers, the Magic of Joel Givens, a Photobooth and a Costume Contest. The first 100 guests through the door will receive a prize as well.
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The 2014 Affiliate Summit AffStat Report is now available for free on Kindle (free on Kindle July 21-25, 2014) or as a PDF.
More than eighteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2014 Affiliate Summit AffStat Report.
The report features dozens of charts of data, based on the responses from the participating affiliates on affiliate marketing, social media, search marketing, blogs, email, and demographics of affiliates. [click to continue…]