Leo Steiner was the co-owner and front-man for the Carnegie Deli back in the late-70′s through the mid-80′s. He was known for doing crazy things like carving a Statue of Liberty out of chopped liver, and entertaining his patrons with comedy; all geared towards raising Carnegie Deli’s brand awareness.

Leo became very popular after his TV commercials for Arnold’s Jewish Rye Bread came out, immortalizing his famous line, “It makes a nice sandwich… a nice sandwich”.

I was reminded of Leo today, when I read about the disclosure changes that Ted Murphy of Izea implemented to Social Spark yesterday.

Ted reminds me a lot of Leo.  Not only does he take pride in his businesses and does nutty things to promote his brand, but he also clearly has a passion for sandwiches.

Introducing The SocialSpark Sandwich

The SocialSpark Sandwich was used to demonstrate the new Disclosure changes that Ted implemented, which now mandates participating Bloggers to include  a new Disclosure Text Message along with the previously required Disclosure Badge, as shown below.

I think it’s a great move on his part to implement the additional requirements given the need for transparency and the recent FTC changes in Disclosure requirements.

To find out more information on the new SocialSpark Disclosure Requirements, please visit http://izea.com/disclosure-socialspark-today/.

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As I’ve previously disclosed on my blog, I do sit on the Advisory Board for Izea, .  That being said, the above opinions are mine.