Missy Ward

TheSpew

TheSpew, Episode 7: Defying Gravity with Peter Shankman

by Missy Ward

TheSpew

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Listen above, on GeekCast.fm or download to iTunes.

I (@MissyWard) of Affiliate Summit moderated this week with panelists:

Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

Karen Garcia (@KarenGarcia), Co-founder of GTO Management

Our special guest this week was Peter Shankman, is the founder and CEO of The Geek Factory and founder of Help A Reporter Out (“HARO”), which connects journalists with sources using social media.

Photo - Peter Shankman and Missy Ward
Peter Shankman and I during South by Southwest 2009

Peter spewed the following today:

The backstory on the inspiration and creation of HARO.

His bad case of “A.D.O.S.” and what he does to overcome it.

The parallel between the growth of HARO and the growth of the hair on my legs.

The plans to evolve HARO.

The most outrageous PR stunts he's pulled off.

How he got into skydiving and running and the benefits to him.

Discussion on a jump for “Save the TaTa's” and whether I will join him.

The worst business advice he's ever received.

The right way to use Twitter; how brands fail by using it and how it's helped his business.

Funny Twitter-stances that have happened to him.

How Meagan (Peter's Uber Assistant) puts up with his nonsense.

The 3 women that he'd love to have lunch with and why.

His guilty pleasures and what he wants to do in the near future.

What's in store for Affiliate Summit 2009 East attendees during his keynote — and calls out Chris Brogan (who is the other keynote during Affiliate Summit 2009 East) to not take his ideas.

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Affiliate Marketing

Thesis: Raising the Bar for WordPress Users

by Missy Ward

I spend a good portion of my week talking about the features and benefits of Thesis for WordPress and their affiliate program.

Recently, DIYThemes put out some great videos on Thesis – the most innovative and user-friendly, SEO-optimized WordPress framework available on this great planet of ours.

In the video below, Brian Clark of DIYThemes and Copyblogger discusses why Thesis is more than just a WordPress theme and touches on the SEO benefits, design flexibility and support that users of Thesis receive.

Brian references additional videos that are available to review which can be accessed below:

Thesis Options – precise SEO and publishing controls for Internet professionals

Design Options – create pixel-perfect layouts, experiment with fonts and much more

In-Post Options – maximize rankings and visual appeal with SEO and image controls.

If you're on the fence about taking the Thesis plunge; if these videos or my personal endorsement don't make you do it, I'm really not sure what will.

There is no better WordPress framework out there.

Get Thesis Now!

Additionally, as many of you know, I also manage their affiliate program on a performance basis for charity. There is no better time for you to become an affiliate than now. Between the crazy sales of the new 1.5 release, the marketing tools available to you and the promotion for free passes to Affiliate Summit; really, what are you waiting for?

Hit me up with any questions!

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Affiliate Marketing

PubCon South ’09 Interview

by Missy Ward

PubCon South '09 Interview Picture
Click here to access video

I recently had the opportunity to sit down with Vanessa Zamora (@MsVanZam) of WebmasterWorld at PubCon South.

We talked about:

The changes happening at Affiliate Summit and new trends that I'm seeing; including many more bloggers attending the show who want to learn how to monetize their blog through affiliate marketing.

Risks associated with starting an affiliate program.

Tips on getting your affiliate program noticed.

Why I'm managing the Thesis For WordPress Affiliate Program for charity.

Unfortunately, PubCon did not provide the embed codes for any of the video interviews, so you will have to watch mine here and the others here.

Come back and leave me a comment 🙂

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TheSpew

TheSpew, Episode 6: Sometimes Technology Really Sucks

by Missy Ward

TheSpew

[display_podcast]

Listen above or download to iTunes.

I (@MissyWard) of Affiliate Summit moderated this week with panelists:

Lisa Riolo (@LisaRiolo), Internet Marketing Consultant

Karen Garcia (@KarenGarcia), Co-founder of GTO Management

Jen Goode (@JGoode), the Chief Doodler of JGoodeDesigns.com and Carolyn Tang (@catango), Director of Client Services at ShareASale, were our special guests this week.

Sometimes Technology Really Sucks Today's episode reminded me of how much technology can really impact your day — especially when it doesn't work properly.

After each of us dropped off Skype multiple times today, we decided to record the podcast using GoToMeeting, which also failed us.

The result is a mashup of eight Pamela-recorded audio files plus two GoToMeeting files. It's a hot mess.

That being said, the content is still good. If you can get over the poor sound quality and the crappy display of editing you may find a juicy tidbit that will make it worth your while.

If anything else, you can find out why I recorded this podcast without wearing pants.

The topics that were discussed today were:

CafePress' recent announcement regarding changes to their MarketPlace and the impact that it has on their artists.

The 2009 ShareASale Road Trip and what the Client Services Team has in store for their “Shareholders”.

Affiliate Voice and the differences between them and Performance Marketing Alliance

The smarter our phones get, the more rude we get? You decide.

What went on at Ad:tech San Francisco and most importantly, how cool the Affiliate Summit Beer Garden was.

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